About the video:
In this insightful video, Jennifer Aaker reveals the truth about what truly makes people happy. Backed by research from her Stanford lab, Aaker explores the differences between pursuing happiness directly and finding meaning in life. She shares powerful examples of how small, meaningful actions, when aligned, can spark significant social change.
Discover how the “Dragonfly Effect” can turn minor efforts into a ripple of impactful events, and learn how social media can be a tool for fueling these positive changes. Dive into the science of happiness and see why focusing on meaning can lead to greater fulfillment and joy.
About Jennifer Aaker:
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media, including The Economist, NYTimes, WSJ, Washington Post, BusinessWeek, Forbes, and Science.
A sought-after teacher in the field of marketing, Professor Aaker teaches courses, including ‘Designing Happiness’, ‘How to Tell a Story’, ‘Building Innovative Brands’, and ‘The Power of Social Technology’.
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