About the video:
Devi Murthy” dives deep into the significant issues faced by small-scale farmers in rural India, particularly those owning less than three acres of land. The video highlights the alarming migration of rural youth to urban areas, with over 21% leaving agriculture, leading to a labor shortage in farming. The speaker shares personal experiences from working in rural India, emphasizing the depletion of agricultural labor and its profound impact on farming communities. A key moment involves a surprising interaction with women farmers who initially feared job loss due to new agricultural technology but later expressed support for innovation.
The narrative underscores the importance of adapting agricultural practices and technology to sustain farming livelihoods amidst changing demographics and labor dynamics. Devi Murthy talks about how her brainchild ‘Kamal Kisan’ has created simple tech-based solutions for agri-businesses, empowering farmers to optimize their resources. Join us to understand the critical challenges and innovative solutions shaping the future of small-scale farming in India.
About Devi Murthy:
Devi Murthy returned to India to work on her family business of sheet metal fabrications after graduation from Drexel University in 2008. She led product development and the business development teams selling to the likes of Ashok Leyland, with over 200 products under her belt over a stint of 4 years. She noticed a huge need for affordable precision farm machinery during trips across Karnataka. Insights derived from multiple conversations with farmers and understanding their concerns in mechanization motivated her to use her metal working background and create working solutions relevant to small and marginal farmers and her brainchild Kamal Kisan was born in 2013.
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