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Business Leadership

How Ringtones Saved Nokia: The Untold Business Masterstroke! | C J Meadows | #shorts

  • Business Leadership
  • Education
  • Entrepreneurship

About the video:

Join C.J. Meadows as she reveals the fascinating story behind Nokia’s historic deal with Sony Music, which led to the creation of ringtones and transformed the mobile phone industry. Discover how this innovative partnership catapulted Nokia to unprecedented success in India, growing from a few hundred employees to over fifteen thousand. This short video uncovers the strategic moves and visionary ideas that made it all possible.

Learn the importance of openness, connecting unique insights, and taking action even when the path isn’t clear. Meadows also shares practical steps you can take today to start your journey towards making a difference. Watch now to gain valuable insights on innovation, creativity, and the power of acting on your ideas.

About C.J. Meadows:

CJ Meadows is a prominent figure in the realms of innovation, entrepreneurship, and education. As the Director of i2i – the Innovation & Insights Center at SP Jain School of Global Management, a Forbes Top-20 International Business School, she spearheads growth initiatives at the nexus of IT, business strategy, and design. With over 25 years of global experience as an entrepreneur, dot-com builder, and Accenture IT & business strategy consultant, Dr. Meadows brings a wealth of expertise to her role.

Recognized as one of Asia’s Top-10 Women in IT, she leads the charge in creating impactful executive education programs in collaboration with esteemed institutions like INSEAD, AIM, NUS, and SMU. Holding a Doctorate in Business Administration from Harvard Business School, Dr. Meadows’ research, teaching, and consulting efforts encompass a wide array of topics including Design Thinking, Leadership, Creativity, Entrepreneurship, Sustainability, and the Future of Work and Education. Beyond academia, she co-founded and chairs a corporation dedicated to tiger conservation, sustainable economic growth, and community development initiatives.

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