Shweta George Muthoot is a dynamic and innovative leader in digital marketing, currently serving as the Associate Vice President of Digital Marketing at Muthoot FinCorp, the flagship business of the Muthoot Pappachan Group. A graduate of the University of New South Wales (UNSW) in Australia, Shweta brings a global perspective to her work, driving strategic initiatives that enhance the brand’s presence in the financial services industry.

At Muthoot FinCorp, Shweta has spearheaded collaborative projects with renowned celebrities such as Shah Rukh Khan, Vidya Balan, and Virat Kohli, as well as with entities like Royal Challengers Bangalore (RCB). Her partnerships with major entertainment platforms such as Netflix and the popular YouTube channel Karikku have significantly amplified Muthoot FinCorp’s reach and engagement.

Shweta’s leadership has been instrumental in transforming Muthoot Pappachan Group’s marketing landscape, leveraging digital platforms to connect more effectively with customers. Her innovative mindset and dedication to excellence have not only elevated the company’s brand presence but also contributed to its mission of transforming lives and promoting sustainable growth. Shweta’s strategic acumen, collaborative spirit, and commitment to innovation continue to propel Muthoot FinCorp towards new horizons, solidifying its position as a leader in the financial sector.