Jennifer Aaker is a renowned social psychologist and marketing expert, currently serving as the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research focuses on time, money, and happiness, as well as how technology and storytelling can create impact. A prolific academic, Aaker’s work has been published in top psychology and marketing journals, and her insights have been featured in various media outlets, including *The Economist*, *The New York Times*, *Wall Street Journal*, *Washington Post*, *BusinessWeek*, *Forbes*, and *Science*.

Aaker is a sought-after educator known for her innovative approach to teaching. At Stanford, she offers courses such as *Designing Happiness*, *How to Tell a Story*, *Building Innovative Brands*, and *The Power of Social Technology*. Her teaching emphasizes the integration of behavioral science with storytelling to drive both personal happiness and business success.

In addition to her academic and teaching accomplishments, Aaker has co-authored several influential books, including *Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life* and *The Dragonfly Effect*, which explores how social media can be leveraged for social good. Aaker’s work continues to influence both academic thought and practical business strategies, making her a leading voice in the fields of marketing and social psychology.