About the video:
This YouTube Short highlights the incredible advancements in bone marrow donation, where a procedure that once required days in the hospital now takes just 3 hours with peripheral blood stem cell techniques. Getting tested has never been easier—what used to involve blood tests is now as simple as a cheek swab.
Inspired by the stories of Samir and Vinay, we’re calling on the South Asian community to make history by getting 100,000 people into the bone marrow registry this year. Let’s honor their legacy and save lives together. Join us in this life-saving mission!
About Jennifer Aaker:
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media, including The Economist, NYTimes, WSJ, Washington Post, BusinessWeek, Forbes, and Science. A sought-after teacher in the field of marketing, Professor Aaker teaches courses, including ‘Designing Happiness’, ‘How to Tell a Story’, ‘Building Innovative Brands’, and ‘The Power of Social Technology’.
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