Liza Vijay is a dedicated home baker who transformed her passion for baking into a thriving profession with “Just Yum-Yum by Liza.” Despite holding a law degree, Liza shifted careers in 2019, proving it’s never too late to follow your calling. She believes no market is too crowded if you have a unique idea and confidence in it.
Driven by hard work, simplicity, quality, and authenticity, Liza trusts in the taste of her simple, homemade cakes. Her philosophy is that second servings, reorders, and referrals assure success. Inspired by her travels, she creates new recipes, building a loyal customer base through word of mouth.
Liza also champions encouragement, believing that recognizing and supporting someone’s potential can turn their passion into a profession. Her baking journey honors her mother, an exceptionally talented baker, and is dedicated to all talented mothers who couldn’t turn their passions into professions.
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